Suresh Rangarajan ~ Turn Your Social Network Into Your Promotion Network

Interview your founders about the company. Pretend you are a journalist, but listen for nuggets that would apply to the different audiences you want to reach. Suresh Rangarajan Think about getting information that you could tell your friends that would make them envious of your job. Some angles include:

The human elements of founding the company

 How is said organization changing the business and affecting people groups' lives?

Why did he/she found the company, and what problems did he/she set out to solve?

How is the organization doing things another way from different players?

Why does the market need what you are advertising?

What approval do you have — clients, speculators, accomplices, board individuals, existing development?

This is the basis of your messaging, narrative, Suresh Rangarajan launch blog post and talking points. Draft a 700 to 900-word blog post that hits the highlights. Write it down, then come back and take out all of these words: innovative, disruptive, leading, next-generation, industry-leading, cutting-edge.

Data, both company and internal, Suresh Rangarajan one of the best assets you can bring to media. Business numbers such as funding, growth statistics, business impact on customers or consumer traction prove to media outlets that your company is here to stay.

Data insights gleaned from your own business — e.g. usage trends that reflect a larger trend or signal a counterintuitive market shift — are great story angles to take to the media.

Have a champion VC? A power user? Great customer successes? Suresh Rangarajan always better to have your story told by someone else. Bring those voices into your conversations with the media, and don't forget your website.

One of the first things prospects do is check out your website. If you have real people talking about how your company impacted the way they live, work or play, inform your website's audience about those achievements.

Suresh Rangarajan Identify one writer who you think would be keen on your story and solely offer it to them. Peruse what the journalist has composed before to figure out their configuration or style, and consider if your story will energize them (or disturb them). In the event that your dispatch or news is sizable, others will cover it.

Suresh Rangarajan representatives and champions have their own interpersonal organizations. In the event that you can revitalize support, you can arrive at a serious after. You simply need to make an inside culture that bolsters this.

Organizing Facebook, LinkedIn, Twitter and Google+ impacts is an extraordinary method to make a system impact of mindfulness when your organization comes out of covertness, Suresh Rangarajan has a significant dispatch or gets an incredible media hit that truly catches its story.

*Suresh Rangarajan Best Convey A Certain Message To A Certain Target Group

Communication And Esteem

Suresh Rangarajan think communication – both its content and how it is delivered – has a lot to do with appreciation.

Especially, Suresh Rangarajan communication experts, who deal daily with how we best convey a certain message to a certain target group via which channel, know about the value of target-oriented communication.

And that, when done correctly, it not only “arrives” at the recipient, but is also appreciated.

After many years in corporate communications, from personal experience and observation, from conversations with friends and colleagues, Suresh Rangarajan wondering: can we sometimes lose our common sense in light of the many communication possibilities that are available?

Do we concern ourselves so much with target group-oriented communication when it comes to “institutional communication”, that the personal connection we should have with our colleagues falls by the wayside?

Pros and cons of the written word

Every form of communication has its justification at its time and in its context.  Thus, as a passionate writer, the last thing Suresh Rangarajan would want to do would be to undervalue the role of written communication.  

Suresh Rangarajan is indispensable to ensure that information reaches the audience directly and unfiltered; that each recipient receives the same, relevant information, over geographies and time-zones.

But as a someone generating content, Suresh Rangarajan also know how easy it is to hide behind what you write. (Like now, while I’m writing this article; it’s much easier for me than standing in front of you, leaving myself exposed to possibly critical glances!)

But what does it mean for the culture in a company if (almost) only written communication takes place?

My very personal “Walk the talk”

How much real connection is there in our daily communication with colleagues? Suresh Rangarajan much thought do we give to what form of interpersonal communication is appropriate when we are working through our “to-do list”, which is always too long?

The colleague sitting next door sends me an e-mail; the guy from the same floor chats via Skype to me, and the boss communicates with me on WhatsApp.

Each of these messages can be justified, but we all know that moment when you ask yourself, “Why doesn’t he just tell me that? Am Suresh Rangarajan just here to do tasks?” And that’s the moment you get really annoyed!

So Suresh Rangarajan did a little experiment: instead of slipping into angry mode I decided to ask my colleagues about why they chose to communicate with me as they had done.

The reactions were interesting and extremely varied:

• “Suresh Rangarajan didn’t want to bother you with a phone call” (Can’t I decide for myself whether to pick up the phone?)
• “I didn’t have time to come by.” (Writing an email usually takes longer than taking a few steps.)
• “The subject is so complex, I’d rather write it.” (Too complex to give me the opportunity to ask back?);

And then the all-time favorite:

• “I wanted it to be off my to-do list.” (Thank you so very much!!!)

After that experiment, with its interesting insights, I made it my goal to improve my personal communication culture. After years of being less than focused on it, Suresh Rangarajan don’t always get it right, but I’m succeeding more and more often. At least I think so!

It only takes a short moment to think about how Suresh Rangarajan can best contact, inform or address my colleagues. What I get back is incomparably more valuable – personal contacts, relevant additional information, and appreciation. On both sides.

Suresh Rangarajan am now very aware that internal and transparent communication starts with me personally.

Because if my own personal communications are not personal, open, engaging and, yes, human, how could Suresh Rangarajan expect anything better from my company internal communications?

#Suresh_Rangarajan Is An Analytical And Performance Driven Professional

Every six months or so, an article pops up with the headline, "Do you really need a PR firm?" These articles set off myriad phone calls from clients who say, “Suresh Rangarajan read that if we have a great product, we will immediately get PR.”

Suresh Rangarajan :- While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult.

How crowded? There are nearly 1.4 million apps in the App Store, according to Statista and 300 million people are starting businesses worldwide. Suresh Rangarajan told, there was more than $48 billion in venture capital investment last year according to PwC.

Although launches, new products and funding announcements do attract media attraction, those events are few and far between. Suresh Rangarajan publicist can get you media attention on those announcements, as can someone with good research skills. A strategic communications program can maintain that awareness and buzz between those milestones.

The value of a content-driven communications program is widespread: 

A clear, concise narrative extends beyond media to prospects, investors and partners. Increased visibility in the industry can attract investors, talent, partners and customers. Content campaigns and thought leadership platforms can ignite conversations with prospects — or help move them along in a sales cycle — and help you stay relevant and visible when you don't have new products or major news events.

This does take resources — both financial and internal. Suresh Rangarajan don't have the funds or someone in-house that can help the PR firm navigate, a strategic communications program might not be a reality. If that's the case, you need to "fake" it till you make it.