Wednesday, 30 September 2020

Suresh Rangarajan ~ Turn Your Social Network Into Your Promotion Network

Interview your founders about the company. Pretend you are a journalist, but listen for nuggets that would apply to the different audiences you want to reach. Suresh Rangarajan Think about getting information that you could tell your friends that would make them envious of your job. Some angles include:

The human elements of founding the company

 How is said organization changing the business and affecting people groups' lives?

Why did he/she found the company, and what problems did he/she set out to solve?

How is the organization doing things another way from different players?

Why does the market need what you are advertising?

What approval do you have — clients, speculators, accomplices, board individuals, existing development?

This is the basis of your messaging, narrative, Suresh Rangarajan launch blog post and talking points. Draft a 700 to 900-word blog post that hits the highlights. Write it down, then come back and take out all of these words: innovative, disruptive, leading, next-generation, industry-leading, cutting-edge.

Data, both company and internal, Suresh Rangarajan one of the best assets you can bring to media. Business numbers such as funding, growth statistics, business impact on customers or consumer traction prove to media outlets that your company is here to stay.

Data insights gleaned from your own business — e.g. usage trends that reflect a larger trend or signal a counterintuitive market shift — are great story angles to take to the media.

Have a champion VC? A power user? Great customer successes? Suresh Rangarajan always better to have your story told by someone else. Bring those voices into your conversations with the media, and don't forget your website.

One of the first things prospects do is check out your website. If you have real people talking about how your company impacted the way they live, work or play, inform your website's audience about those achievements.

Suresh Rangarajan Identify one writer who you think would be keen on your story and solely offer it to them. Peruse what the journalist has composed before to figure out their configuration or style, and consider if your story will energize them (or disturb them). In the event that your dispatch or news is sizable, others will cover it.

Suresh Rangarajan representatives and champions have their own interpersonal organizations. In the event that you can revitalize support, you can arrive at a serious after. You simply need to make an inside culture that bolsters this.

Organizing Facebook, LinkedIn, Twitter and Google+ impacts is an extraordinary method to make a system impact of mindfulness when your organization comes out of covertness, Suresh Rangarajan has a significant dispatch or gets an incredible media hit that truly catches its story.

Monday, 27 January 2020

*Suresh Rangarajan Best Convey A Certain Message To A Certain Target Group

Communication And Esteem

Suresh Rangarajan think communication – both its content and how it is delivered – has a lot to do with appreciation.
Especially, Suresh Rangarajan communication experts, who deal daily with how we best convey a certain message to a certain target group via which channel, know about the value of target-oriented communication.
And that, when done correctly, it not only “arrives” at the recipient, but is also appreciated.
After many years in corporate communications, from personal experience and observation, from conversations with friends and colleagues, Suresh Rangarajan wondering: can we sometimes lose our common sense in light of the many communication possibilities that are available?
Do we concern ourselves so much with target group-oriented communication when it comes to “institutional communication”, that the personal connection we should have with our colleagues falls by the wayside?

Pros and cons of the written word

Every form of communication has its justification at its time and in its context.  Thus, as a passionate writer, the last thing Suresh Rangarajan would want to do would be to undervalue the role of written communication.  
Suresh Rangarajan is indispensable to ensure that information reaches the audience directly and unfiltered; that each recipient receives the same, relevant information, over geographies and time-zones.
But as a someone generating content, Suresh Rangarajan also know how easy it is to hide behind what you write. (Like now, while I’m writing this article; it’s much easier for me than standing in front of you, leaving myself exposed to possibly critical glances!)
But what does it mean for the culture in a company if (almost) only written communication takes place?

My very personal “Walk the talk”

How much real connection is there in our daily communication with colleagues? Suresh Rangarajan much thought do we give to what form of interpersonal communication is appropriate when we are working through our “to-do list”, which is always too long?
The colleague sitting next door sends me an e-mail; the guy from the same floor chats via Skype to me, and the boss communicates with me on WhatsApp.
Each of these messages can be justified, but we all know that moment when you ask yourself, “Why doesn’t he just tell me that? Am Suresh Rangarajan just here to do tasks?” And that’s the moment you get really annoyed!
So Suresh Rangarajan did a little experiment: instead of slipping into angry mode I decided to ask my colleagues about why they chose to communicate with me as they had done.
The reactions were interesting and extremely varied:
  • Suresh Rangarajan didn’t want to bother you with a phone call” (Can’t I decide for myself whether to pick up the phone?)
  • “I didn’t have time to come by.” (Writing an email usually takes longer than taking a few steps.)
  • “The subject is so complex, I’d rather write it.” (Too complex to give me the opportunity to ask back?);
And then the all-time favorite:
  • “I wanted it to be off my to-do list.” (Thank you so very much!!!)
After that experiment, with its interesting insights, I made it my goal to improve my personal communication culture. After years of being less than focused on it, Suresh Rangarajan don’t always get it right, but I’m succeeding more and more often. At least I think so!
It only takes a short moment to think about how Suresh Rangarajan can best contact, inform or address my colleagues. What I get back is incomparably more valuable – personal contacts, relevant additional information, and appreciation. On both sides.
Suresh Rangarajan am now very aware that internal and transparent communication starts with me personally.
Because if my own personal communications are not personal, open, engaging and, yes, human, how could Suresh Rangarajan expect anything better from my company internal communications?

Tuesday, 14 January 2020

#Suresh_Rangarajan Is An Analytical And Performance Driven Professional

Every six months or so, an article pops up with the headline, "Do you really need a PR firm?" These articles set off myriad phone calls from clients who say, “Suresh Rangarajan read that if we have a great product, we will immediately get PR.”
Suresh Rangarajan :- While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult.
How crowded? There are nearly 1.4 million apps in the App Store, according to Statista and 300 million people are starting businesses worldwide. Suresh Rangarajan told, there was more than $48 billion in venture capital investment last year according to PwC.
Although launches, new products and funding announcements do attract media attraction, those events are few and far between. Suresh Rangarajan publicist can get you media attention on those announcements, as can someone with good research skills. A strategic communications program can maintain that awareness and buzz between those milestones.
The value of a content-driven communications program is widespread: 
A clear, concise narrative extends beyond media to prospects, investors and partners. Increased visibility in the industry can attract investors, talent, partners and customers. Content campaigns and thought leadership platforms can ignite conversations with prospects — or help move them along in a sales cycle — and help you stay relevant and visible when you don't have new products or major news events.
This does take resources — both financial and internal. Suresh Rangarajan don't have the funds or someone in-house that can help the PR firm navigate, a strategic communications program might not be a reality. If that's the case, you need to "fake" it till you make it.

Thursday, 7 November 2019

What Suresh Rangarajan Doing Communication And Common Sense Have To Do With Each Other?


In One Of My Last Jobs, I Was Responsible For Drafting The CEO’s Regular Letter To All Employees.

One of the aspects that still sticks out in my mind from that time when I was new to the organisation and something that one of my senior colleagues from the Executive Committee once said to me: Suresh Rangarajan wasn’t appropriate to use phrases like ‘I hope’ or ‘I am excited’ or ‘I am happy’ in communications from the CEO.

Suresh Rangarajan reaction must have shown how incredulous I felt after hearing this because he added – patronizingly – “A CEO always has everything under control. Using expressions such as these undermines the trust of employees in management”.

Hmmm… ok… well, he had to know, I thought, as he was in constant contact with our CEO, whom Suresh Rangarajan had just about met a few times as it was the start of my tenure. But what I had just been told was completely at odds with the impression of the CEO on any of those rare occasions I met him. He always seemed very ‘normal’ and I was always captivated by his cordiality and warmth.


In short, what this colleague wanted me to write simply did not correspond to the reality I experienced. But like they say, Suresh Rangarajan was senior and seasoned and like a boss, and he’s right – which he made quite clear to me after a short discussion. So nothing for it but to do what I had been told, hopefully without my spirit being crushed.

Internal Communication Is Not The Same As Transparency

If internal communication is established in a company – either reporting into another department or as a stand-alone function itself – Suresh Rangarajan means that the value of direct communication with employees is recognized and valued.  That’s good, at least.
Unfortunately, Suresh Rangarajan does not mean that the value of transparency has been recognized as well. Too often there’s still a corporate mentality (but thankfully it’s diminishing) where the feeling is that the communication box has been ticked just because employees are given carefully filtered information that suits the company.
“Hey, we’ve given you the information, you’re being kept in the loop, now please get back to work with even more energy so we can increase sales”. Sounds familiar?

Monday, 30 September 2019

Suresh Rangarajan Brings A Solid History In Developing And Implementing Of Communication


Suresh Rangarajan has done his Master’s in Business Administration Marketing Management and Bachelor of Engineering - Mechanical Engineering from University of Pune. Since then Mr. Suresh Rangarajan never looks back. He has served at numerous highly esteemed organizations.  

That was not enough for communications professional, Suresh Rangarajan. He has also founded most extremely successful companies during this time.
Suresh Rangarajan has successfully established SRR360 Consultancy which offers PR consulting services in distinct areas such as Media Relations, Leadership Communications, Crisis Communication, Internal Communications, Visual Communications, Digital Communications, and Management of events and activations.  

The primary aim of the SRR360 consultancy is to impart knowledge and required skills in start-ups, new age enterprises, and emerging businesses so that they can plan exceptional strategies and deliver excellent advisory to magnify the brand image they are working for.


On SRR360 platform, Suresh Rangarajan instructs new bees about how to strategize and plan to ensure a holistic approach to communication, needs for the client-aligned with the business objectives, helping the leadership teams of clients to prepare and face media with sensitization and appreciation workshops, alignment and creation of the employment brand across the organization, building strong online convergence with a real-time and streamlined approach to stakeholder reach out programs. He also educates executives how to deliver strong management skills for effective media and communications management of events and clients.

Suresh Rangarajan believes everyone willing to climb the ladder of success in PR must possess exceptional communication skills without worrying about the output of the efforts. Knowing the way to handle all the traditional broadcast and digital platforms will work in favor of the company/organization. 

He has also planned and executed various communication campaigns representing varied clients across diverse sectors including Corporate, Automotive, Telecom, Entertainment, Lifestyle, Retail and Sports and FMCG. His in-depth knowledge helps him in understanding various aspects of efficacious media management to supervise all the branding verticals. Thus, it won't be unfair to say that Suresh Rangarajan brings a solid history in developing and implementing communication approaches and strategies, identifying and capitalizing business opportunities, and building teams to achieve shared vision and goals.

Monday, 19 August 2019

Suresh Rangarajan Educational Qualification Is Bachelor’s Degree In Mechanical Engineering


Suresh Rangarajan :- Have you ever wondered who is behind highly prestigious companies that receive worldwide acclaim? That notable person is a PR professional who ensures that the company/organization's message is coming off directly and clearly. Undoubtedly, establishing a company's good rapport is time-consuming and frustrating for PR communication professional but there are men like Suresh Rangarajan who are committed to working meticulously to let the company reach new heights.

Suresh Rangarajan is a renowned name in the world of PR communications professionals who never let difficulties to become hurdles in the path of success. He is the founder of SRR360 Consulting which offers PR services in integrated communications. With his new company SRR360 consulting, Suresh Rangarajan is keen to provide respectful and safe workplace to start-ups, new age enterprises, and emerging businesses. The services provided by SRR360 Consulting include Media Relations, Internal Communications, Leadership Communications, Crisis Communications, Digital Media, Visual Communications and Management of Events and Activations. 


Suresh Rangarajan chooses to stay away from the limelight and leaves no stone unturned to build the company's profile. Having an experience of more than 15 years, Suresh Rangarajan is well aware of the challenges and situations that come out of the blue and hit hard. He knows how to fight adversity, seize opportunities, knit stories, maintain positive image, foster strong media interaction and construct strategy instantly. According to him, paying great attention to solve the tiny issues before they become a major problem for the company's goodwill is extremely important.

Suresh Rangarajan educational qualification includes a Bachelor’s degree in Mechanical Engineering followed up by Masters in Business Administration (MBA) in Marketing Management from University of Pune. Born with an innovative mind, Suresh Rangarajan unconventional ideas and visions have helped many organizations to gain and maintain reputation and brand value. He makes sure that his voice gets heard in the noiseful world through all the traditional broadcast and digital platforms.

Suresh Rangarajan has varied clients across the Corporate, Automotive, Telecom, Lifestyle, Entertainment, FMCG, Retail and Sports sector due to his wide-ranging expertise in Corporate Communications and PR encompassing Media Relations, Corporate and Brand Reputation Building, Internal Communications and Events, and Activations Management. He has served at different posts at Vodafone India Ltd, Nissan Motor India Ltd and many others over the years. The most influential Suresh Rangarajan also organizes and executes events/programs to teach individuals who are preparing to make a career in the relative field. During his professional journey, he has also conducted media sensitization programs for senior executives so that they can learn how to ascend to the challenges of PR function.

Suresh Rangarajan is truly an inspiration for many young professionals who want to be acknowledged for their work leading to company's growth and revenue. It is his unwavering determination and positive mindset to achieve unbeatable success that has made Suresh Rangarajan reach where he is today and hope surely take him far.

Thursday, 8 August 2019

Suresh Rangarajan Also Found Some Extremely Successful Companies Of Consultancy


Suresh Rangarajan :- Success comes to those who have the ability to transform the impossible into reality. It is indeed true that it is the destiny of people who have an undetermined faith in themselves while working on their ambition. Nothing can be unachievable if you make up your mind. One such renowned name who never weakened once while moving towards the journey of success is Suresh Rangarajan. He never broke his momentum while conquering the challenges, Difficulties, and disappointments along the road to success.

Having an experience of over two decades in Corporate Communications and PR encompassing Media Relations, Corporate and Brand Reputation Building, Event and Activations Management and Internal Communications, Suresh Rangarajan is a passionate and intense professional who always contribute his best to build and manage the brand name on national and international level.


Suresh Rangarajan has done his Master’s in Business Administration (MBA)- Marketing Management and Bachelor of Engineering (BE)- Mechanical Engineering from University of Pune. Since then Mr. Suresh Rangarajan never looks back. He has served at numerous highly esteemed organizations. That was not enough for communications professional, Suresh Rangarajan. He has also founded some extremely successful companies during this time.

Suresh Rangarajan has successfully established SRR360 Consultancy which offers PR consulting services in distinct areas such as Media Relations, Leadership Communications, Crisis Communication, Internal Communications, Visual Communications, Digital Communications, and Management of events and activations. The primary aim of the SRR360 consultancy is to impart knowledge and required skills in start-ups, new age enterprises, and emerging businesses so that they can plan exceptional strategies and deliver excellent advisory to magnify the brand image they are working for.

On SRR360 platform, Suresh Rangarajan instructs new bees about how to strategize and plan to ensure a holistic approach to communication, needs for the client-aligned with the business objectives, helping the leadership teams of clients to prepare and face media with sensitization and appreciation workshops, alignment and creation of the employment brand across the organization, building strong online convergence with a real-time and streamlined approach to stakeholder reach out programs. He also educates executives how to deliver strong management skills for effective media and communications management of events and clients.

Suresh Rangarajan believes everyone willing to climb the ladder of success in PR must possess exceptional communication skills without worrying about the output of the efforts. Knowing the way to handle all the traditional broadcast and digital platforms will work in favor of the company/organization. He has also planned and executed various communication campaigns representing varied clients across diverse sectors including Corporate, Automotive, Telecom, Entertainment, Lifestyle, Retail and Sports and FMCG. His in-depth knowledge helps him in understanding various aspects of efficacious media management to supervise all the branding verticals. Thus, it won't be unfair to say that Suresh Rangarajan brings a solid history in developing and implementing communication approaches and strategies, identifying and capitalizing business opportunities, and building teams to achieve shared vision and goals.